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Marketing Partnerships Marketing Partnerships
JoJo Siwa <span>and</span> HipDot

Companies Involved:

Paramount Consumer Products & Experiences

Paramount Consumer Products & Experiences

Members Involved:

Daniel T.
Daniel T. Senior Director Paramount Consumer Products & Experiences

Partnership:

JoJo Siwa and HipDot

Description:

Nickelodeon's JoJo Siwa partnered with HipDot for a limited edition licensed cosmetics collection. 

The products were available on April 14, 2022 ranging in price from $18 to $88.

The 6-Shade Pink Palette ($18) came with shades of pink of purple — Cool Vibes, Superstar, You Be You, and Live Love Dance — as well as a shocking yellow called Bows are Everything and a sparkling gold called Glitter, Please! The 6-Shade White Palette ($18) offered even more color variety with lime green Feel the Music, deep blue Pass the Mic, bubblegum pink You Bow Girl, pastel yellow Stay Awesome, sky blue Brightest Star, and glittery orange Live Life Loud.

There were sprinkles in the handles of the 4-Piece Brush Set ($20), which came with two eye-shadow brushes and two face brushes that were topped with the prettiest multicolor bristles. And the collection gave you plenty of opportunities to use those eye-shadow brushes because there are two different palettes, both of which feature photos of Siwa pre-haircut. 

Rounding out the collection was a 3-Piece Lip Set ($20) that offered an option for every mood (as long as that mood is open to being uplifted). There are two cream-formula shades, a true red and a rosy pink, and an absolutely adorable lavender-toned lip balm infused with glitter. And for anyone who couldn't decide which set or palette to order, you could get the JoJo Siwa Collector's Box ($80), which included all of the above plus an enamel pin.

Companies Involved:

Paramount Consumer Products & Experiences

Paramount Consumer Products & Experiences

Members Involved:

Daniel T.
Daniel T. Senior Director Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

JoJo Siwa

TYPE

Television

TIMING

April, 2022

PARTNER(S)

HipDot

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Female
Teens
Tweens

Created On:

Apr 25, 2022

Last Modified on:

May 5, 2022

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