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Marketing Partnerships Marketing Partnerships
Teenage Mutant Ninja Turtles <span>and</span> GHOST

Partnership:

Teenage Mutant Ninja Turtles and GHOST

Description:

GHOST, the world's first lifestyle sports nutrition brand, partnered with Teenage Mutant Ninja Turtles to create a unique line of supplements inspired by the characters.

The GHOST x TMNT line at GNC consisted of four "OOZE" flavored products:

LEGEND – Inspired by Leonardo ("the leader"), GHOST LEGEND is GHOST's flagship pre-workout product that delivers energy and enhances performance and focus.

PUMP – Inspired by Raphael ("the fit one"), GHOST PUMP is a caffeine-free nitric oxide product.

GAMER and GAMER NON-STIM (caffeine-free) – Inspired by Michelangelo and Donatello ("the fun one" and "the thinker," respectively) and offered in both a stim version and for the first time, a non-stim option. GHOST GAMER was custom built by gamers for gamers and contains ingredients clinically studied that have been shown to enhance gameplay.

In addition to the new products, the drop also included limited edition merchandise including black and green shakers as well as custom apparel. The new line of GHOST x TMNT products were available at GNC retail locations nationwide as well as online at GNC.com and merchandise could be purchased at ghostlifestyle.com. 

PARTNERSHIP OPPORTUNITY

Teenage Mutant Ninja Turtles

TYPE

Television

TIMING

April, 2nd Quarter 2022

PARTNER(S)

GHOST

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Advertorials
App
Banner Ads

TARGET

Adults
Family
Female
Male

Created On:

Apr 28, 2022

Last Modified on:

May 11, 2022

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