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Marketing Partnerships Marketing Partnerships
Disney's LIGHTYEAR <span>and</span> Kellogg's

Partnership:

Disney's LIGHTYEAR and Kellogg's

Description:

Kellogg's partnered with Disney and Pixar for a special edition cereal to promote LIGHTYEAR.

The cereal came with Space Ranger Marshmallows and was available in May 2022 for a limited time at select retailers nationwide. Disney Pixar's LIGHTYEAR was released in theaters June 17th. 


PARTNERSHIP OPPORTUNITY

Disney's LIGHTYEAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

May 18, 2022

Last Modified on:

Jun 21, 2022

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