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OBI-WAN KENOBI <span>and</span> Kellogg's Frosted Flakes

Partnership:

OBI-WAN KENOBI and Kellogg's Frosted Flakes

Description:

Kellogg’s Frosted Flakes collaborated with Lucasfilm Ltd. to celebrate the highly anticipated new Star Wars limited series, Obi-Wan Kenobi only on Disney+ starting May 27, 2022 by bringing both cereal and Star Wars fans a new way to embrace their inner light or dark side: Breakfast.

Kellogg’s Frosted Flakes Obi-Wan Kenobi cereal was available at retailers nationwide in July, 2022 for a suggested retail price of $4.29 for a 10.7oz box and $5.29 for a 17.1oz box.

In addition, fans could visit Walmart.com to get their hands on an exclusive Star Wars and Obi-Wan Kenobi-inspired mystery box of Kellogg’s Frosted Flakes. These boxes featured special packaging, with one side representing the light side and the other representing the dark side of the force.

PARTNERSHIP OPPORTUNITY

OBI-WAN KENOBI

TYPE

Streaming

TIMING

May, 2nd Quarter 2022

PARTNER(S)

Kellogg's Frosted Flakes

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Created On:

May 19, 2022

Last Modified on:

May 23, 2022

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