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THE BOB'S BURGERS MOVIE <span>and</span> Impossible Foods

Companies Involved:


Partnership:

THE BOB'S BURGERS MOVIE and Impossible Foods

Description:

20th Century Studios and Impossible Foods partnered to promote THE BOB'S BURGER MOVIE with a special meatless burger called "Get This Plant Patty Started".

Those that were in attendance for the Hollywood premiere were treated to the special burger. The burger was available for a limited time at a special Bob’s Burgers pop-up. They took place at the Disney Springs AMC Theater in Orlando, Florida, the pop-up will be open May 27-29.

The “Get This Plant Patty Started” burger stands as a fully loaded burger built with premium plant-based ingredients and a touch of heat. The vegan mayo-based sauce features heat in the form of sriracha and minced pepperoncini, while added unctuous flavor comes in the form of three slices of dairy-free American cheese.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

THE BOB'S BURGERS MOVIE

TYPE

Theatrical

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Impossible Foods

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Online
Product Placement
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 20, 2022

Last Modified on:

May 23, 2022

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