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Partnership:

OBI-WAN KENOBI and Volkswagen

Description:

Disney+ and Volkswagen teamed up to promote the streaming release of OBI-WAN KENOBI and VW’s new electric vehicle. They promoted the new Obi-Wan Kenobi SERIES release with a commercial featuring R2-D2, C-3PO, and Obi-Wan Kenobi, promoted both VW’s new electric vehicle and the Obi-Wan Kenobi release.

The commercial took place on the set of Obi-Wan Kenobi, it opened with R2-D2 discovering the ID. Buzz. C-3PO showed up and tells R2-D2 that, while the car may seem like it, it isn’t a droid. But when the car’s headlights lit up, C-3PO told R2-D2 that the car was smiling. When it began to drive away, viewers saw in the rearview mirror that it’s McGregor who has been operating the vehicle, albeit not in his Obi-Wan Kenobi costume.

 McGregor is an official brand ambassador for Volkswagen, sharing that he has loved Volkswagens since he was a boy and owned his first VW car at age 16.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

OBI-WAN KENOBI

TYPE

Television

TIMING

May, 2nd Quarter 2022

PARTNER(S)

Volkswagen

CATEGORY

Automotive

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Micro site
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Created On:

May 24, 2022

Last Modified on:

May 31, 2022

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