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Disney, Walden Media, Unilever and Ralphs partnered to promote the theatrical release of THE CHRONICLES OF NARNIA. Consumers who spent $14 in Unilever products at Ralphs had a chance to receive 2 free tickets to the movie. Participating consumers received a coupon at the register which provided a validation number and web address for the free movie tickets. The tickets expired January 31, 2005. The offer was available between November 13 through December 9, 2005.
CHRONICLES OF NARNIA: THE LION, THE WITCH & THE WARDROBE
Theatrical
November, 4th Quarter 2005
Unilever
CPG
Nov 21, 2005
Dec 29, 2005
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