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Marketing Partnerships Marketing Partnerships
LEGOLAND New York Resort <span>and</span> Valpak

Partnership:

LEGOLAND New York Resort and Valpak

Description:

Valpak teamed up with Merlin Entertainments to offer families a chance to win a VIP experience at LEGOLAND New York Resort.

To celebrate the opening of its latest theme park, LEGOLAND took over Valpak's June 2022 envelope. Consumers could register at valpak.com/LEGOLAND for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package included four (4) 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash.

PARTNERSHIP OPPORTUNITY

LEGOLAND New York Resort

TYPE

Attractions

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Valpak

CATEGORY

Advertising

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
On Pack

MEDIA ELEMENTS

Direct Marketing
Mobile
Online
Print Advertising
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 31, 2022

Last Modified on:

Jun 3, 2022

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