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Disney's LIGHTYEAR <span>and</span> Blue Apron

Partnership:

Disney's LIGHTYEAR and Blue Apron

Description:

Blue Apron and Disney have partnered to bring a series of LIGHTYEAR-inspired dishes directly to families.

Options included the Star Command Shrimp & Orzo with sweet-meets-smoky vegetables and almond breadcrumbs, Intergalactic Honey Mustard Chicken with creamy buttermilk mashed potatoes and garlic-parmesan broccoli, Mission Control Turkey Meatloaf Sandwiches with roasted green beans and date ketchup and Space Ranger Chicken Enchiladas with a zesty cilantro sauce and caramelized onions.

The ingredient kits were available to order on Blue Apron’s website and app, and they would have arrived between June 20 to July 11, 2022. The meal delivery service offered weekly plans that can be customized by the number of servings (two or four) and meals (two, three or four) per week and preferences such as 30-minute prep time, WW-recommended options and more. Pricing ranged from $8 to $12 per serving, depending on the number of servings and meals each week.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Theatrical

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Blue Apron

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Other

MEDIA ELEMENTS

Direct Mail
In-Game/In-App Integration
Mobile
Online
Other
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jun 1, 2022

Last Modified on:

Jun 7, 2022

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