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Ferrari and Disney celebrated the launch of a new film, LIGHTYEAR. Charles Leclerc and Carlos Sainz, Ferrari's two F1 Drivers, have already played cameo roles in Italian and Spanish respectively, voicing one of the characters in the animated film. For the Monaco Grand Prix weekend, the Disney and LIGHTYEAR logos were featured on the Ferrari cars and drivers.
The Disney and LIGHTYEAR logos were seen on both F1-75s, near the cockpit, where the halo meets the chassis, as well as on the collar of Charles’ and Carlos’ race suits and on their helmets.
Disney's LIGHTYEAR
Theatrical
May, 2nd Quarter 2022
Ferrari
Automotive
Branded Content
Event/Activation/Experiential
Product Placement
Sponsorship
Vehicle Wrap
Adults
Family
Female
Male
Jun 8, 2022
Jun 14, 2022
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