.

Companies Involved:


Partnership:

Disney's LIGHTYEAR and Ferrari

Description:

Ferrari and Disney celebrated the launch of a new film, LIGHTYEAR. Charles Leclerc and Carlos Sainz, Ferrari's two F1 Drivers, have already played cameo roles in Italian and Spanish respectively, voicing one of the characters in the animated film. For the Monaco Grand Prix weekend, the Disney and LIGHTYEAR logos were featured on the Ferrari cars and drivers.

The Disney and LIGHTYEAR logos were seen on both F1-75s, near the cockpit, where the halo meets the chassis, as well as on the collar of Charles’ and Carlos’ race suits and on their helmets.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Disney's LIGHTYEAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Ferrari

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Product Placement
Sponsorship
Vehicle Wrap

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jun 8, 2022

Last Modified on:

Jun 14, 2022

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.