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Disney and McDonald's partnered to promote the theatrical release of LIGHTYEAR.
McDonald's Happy Meal featured 8 different characters as toys from LIGHTYEAR. The toys include characters from the movie (like Buzz Lightyear, his crewmates, the evil Zurg, and Sox the robotic cat) in various spaceships and vehicles. The Happy Meal also came with stickers to customize the vehicles.
Theatrical
June, 2nd Quarter 2022
McDonald's
Dining
In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways
Micro site
Mobile
Online
Social Media
TV Spot
Adults
Family
Female
Male
Jun 17, 2022
Jun 29, 2022
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