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Partnership:

Disney's LIGHTYEAR and McDonald's

Description:

Disney and McDonald's partnered to promote the theatrical release of LIGHTYEAR.


McDonald's Happy Meal featured 8 different characters as toys from LIGHTYEAR. The toys include characters from the movie (like Buzz Lightyear, his crewmates, the evil Zurg, and Sox the robotic cat) in various spaceships and vehicles. The Happy Meal also came with stickers to customize the vehicles.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Theatrical

TIMING

June, 2nd Quarter 2022

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

In-Store/Retail
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jun 17, 2022

Last Modified on:

Jun 29, 2022

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