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Companies Involved:


Partnership:

Marvel Studios' I AM GROOT and Wonderful Pistachios

Description:

In celebration of Marvel Studios' "I Am Groot," a Collection of Original Shorts on Disney+, Wonderful Pistachios launched their "Groot Gets Crackin'" campaign to showcase the plant-protein power of Wonderful Pistachios.

The campaign, featured Guardians of the Galaxy character Groot, activated across a wide range of touch points including TV, limited-edition packaging, digital and social media, national sweepstakes, fan experiences, as well as photo worthy point-of-sale displays in-stores through August 31, 2022.

A “Groot Gets Crackin’” sweepstakes carried a variety of prizes that included an expenses-paid trip to visit the Marvel’s Avengers S.T.A.T.I.O.N. in Las Vegas. Other randomly selected winners received a co-branded gift box with a T-shirt, reusable water bottle and pistachios.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Marvel Studios' I AM GROOT

TYPE

Streaming

TIMING

June, 2nd Quarter 2022

COMPANY

PARTNER(S)

Wonderful Pistachios

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jun 23, 2022

Last Modified on:

Jun 28, 2022

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