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Disney's LIGHTYEAR <span>and</span> Alaska Airlines

Partnership:

Disney's LIGHTYEAR and Alaska Airlines

Description:

Alaska Airlines and Disney's partnered for a Lightyear Sweepstakes with a chance to win a trip to the opening night of Disney & Pixar’s Lightyear at the El Capitan Theatre in Los Angeles on June 16, 2022.

Consumers entered the sweepstakes by signing up for an Alaska Airlines Mileage Plan for a chance to win.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Theatrical

TIMING

June, 2nd Quarter 2022

COMPANY

PARTNER(S)

Alaska Airlines

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Mobile
Online
Social Media
Sponsorship
Vehicle Wrap

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Jul 5, 2022

Last Modified on:

Jul 7, 2022

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