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Mercari teamed up with Disney and Pixar to celebrate the launch of LIGHTYEAR with a TV Spot that follows the journey of a beloved astronaut helmet - rediscovered in a garage - that takes on a new life and a new mission: helping a young girl become the next Space Ranger.
The campaign promoted the fact that unused items can take flight and spark imagination, and encouraged consumers to share a story about how their once-favorite toy inspired a new owner.
Theatrical
May, 2nd Quarter 2022
Mercari
Retail
In-Store/Retail
Online
Social Media
TV Spot
Adults
Family
Female
Kids (6-11)
Male
Tweens
Jul 6, 2022
Jul 6, 2022
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