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Partnership:

Disney's LIGHTYEAR and Mercari

Description:

Mercari teamed up with Disney and Pixar to celebrate the launch of LIGHTYEAR with a TV Spot that follows the journey of a beloved astronaut helmet - rediscovered in a garage - that takes on a new life and a new mission: helping a young girl become the next Space Ranger.

The campaign promoted the fact that unused items can take flight and spark imagination, and encouraged consumers to share a story about how their once-favorite toy inspired a new owner.

 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Theatrical

TIMING

May, 2nd Quarter 2022

COMPANY

PARTNER(S)

Mercari

CATEGORY

Retail

PROMOTIONAL ELEMENTS

In-Store/Retail

MEDIA ELEMENTS

Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jul 6, 2022

Last Modified on:

Jul 6, 2022

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