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Marketing Partnerships Marketing Partnerships
Xbox Series X <span>and</span> THOR: LOVE AND THUNDER

Companies Involved:


Partnership:

Xbox Series X and THOR: LOVE AND THUNDER

Description:

Marvel Studios and Microsoft Xbox united to turn the Xbox Series X console into a limited edition version of Mjolnir, Thor's hammer.

A new sweepstakes gave fans a chance to win the limited edition Xbox by following Xbox on Twitter and retweeting with #ThorLoveandThunderXboxSweepstakes.

Companies Involved:

Microsoft Xbox

Microsoft Xbox


PARTNERSHIP OPPORTUNITY

Xbox Series X

TYPE

Gaming & Esports

TIMING

July, 3rd Quarter 2022

COMPANY

PARTNER(S)

THOR: LOVE AND THUNDER

CATEGORY

Theatrical

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
In-Store/Retail
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens

Website and Social Media

Created On:

Jul 7, 2022

Last Modified on:

Jul 12, 2022

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