.
Minecraft <span>and</span> Kellogg's

Companies Involved:

Tripleclix

Tripleclix
Kellogg Company

Kellogg Company

Members Involved:

Zion D.
Zion D. Senior Director, Integrated Promotions & Partnerships Kellogg Company
Beth B.
Beth B. Sr. Manager, Integrated Promotions & Partnerships Kellogg Company
Christopher E.
Christopher E. Managing Partner Tripleclix
Kenny L.
Kenny L. Head of Partnership Marketing Tripleclix

Partnership:

Minecraft and Kellogg's

Description:

MINECRAFT partnered with Kellogg's to build your MINECRAFT world with Kellogg's products. The collaboration included receiving Minecoins and joining the in-game build challenge for a chance to inspire the building of a playground in real life.  

Minecoins:

  • BUY any participating Kellogg's product between 3/28/22 - 7/21/22.
  • TAKE A PIC of your receipt(s) with qualifying purchase(s) within 30 days of purchase, no later than 8/20/22.
  • GET a code for 350 Minecraft Minecoins. 


Build for Better:

  • Send a pic of your Minecraft playground between 3/28/22 - 7/21/22. It could inspire a real playground. 

Companies Involved:

Tripleclix

Tripleclix

 Kellogg Company

Kellogg Company

Members Involved:

Zion D.
Zion D. Senior Director, Integrated Promotions & Partnerships Kellogg Company
Beth B.
Beth B. Sr. Manager, Integrated Promotions & Partnerships Kellogg Company
Christopher E.
Christopher E. Managing Partner Tripleclix
Kenny L.
Kenny L. Head of Partnership Marketing Tripleclix

PARTNERSHIP OPPORTUNITY

Minecraft

TYPE

Gaming & Esports

TIMING

July, 2022

COMPANY

Kellogg Company

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Discount/Special Offer/Promo Code
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jul 11, 2022

Last Modified on:

Jul 11, 2022

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