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Pandora <span>and</span> CHEEZ-IT

Partnership:

Pandora and CHEEZ-IT

Description:

CHEEZ-IT teamed up with Pandora to create first-ever sonically-aged cheese snack using music from iconic hip-hop artists.

When CHEEZ-IT came across an obscure Swiss study that found aging cheese to hip-hop music could strengthen the taste and smell, they couldn't help but put their own spin on the findings with the release of new, limited-edition Cheez-It x Pandora Aged by Audio crackers.

The study suggested that the tempo and sonic frequency of certain hip-hop songs could take the classic, absurdly satisfying flavor of your favorite crunchy snack made with 100% real cheese to the next level. Cheez-It enlisted the help of the music and sonic experts at Pandora to find hip-hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack made with 100% real cheese – aged to music by iconic hip-hop artists. The limited-edition crackers combined the world's love of hip-hop, the brand's dedication to producing the world's best-tasting cheese snacks and Pandora's musical expertise to create a truly exclusive, one-of-a-kind snacking experience.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Pandora

TYPE

Music

TIMING

May, 2nd Quarter 2022

PARTNER(S)

CHEEZ-IT

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Created On:

Jul 11, 2022

Last Modified on:

Jul 12, 2022

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