CHEEZ-IT teamed up with Pandora to create first-ever sonically-aged cheese snack using music from iconic hip-hop artists.
When CHEEZ-IT came across an obscure Swiss study that found aging cheese to hip-hop music could strengthen the taste and smell, they couldn't help but put their own spin on the findings with the release of new, limited-edition Cheez-It x Pandora Aged by Audio crackers.
The study suggested that the tempo and sonic frequency of certain hip-hop songs could take the classic, absurdly satisfying flavor of your favorite crunchy snack made with 100% real cheese to the next level. Cheez-It enlisted the help of the music and sonic experts at Pandora to find hip-hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack made with 100% real cheese – aged to music by iconic hip-hop artists. The limited-edition crackers combined the world's love of hip-hop, the brand's dedication to producing the world's best-tasting cheese snacks and Pandora's musical expertise to create a truly exclusive, one-of-a-kind snacking experience.
Jul 11, 2022
Jul 12, 2022