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Marketing Partnerships Marketing Partnerships
National 4-H Council <span>and</span> DreamWorks - Spirit Riding Free

Companies Involved:


Partnership:

National 4-H Council and DreamWorks - Spirit Riding Free

Description:

DreamWorks and 4-H teamed up on a nationwide partnership for three years to celebrate animal pride while promoting Spirit Riding Free, the DreamWorks show broadcast on Netflix. An integrated marketing strategy including in-person activations at local state fairs/horse shows, a social media photo contest, YouTube series and content integration helped build awareness for the equine-focused series. 

Results included:

  • $11M media value
  • ~10M impressions
  • 300+ contest entries (in one week)

Companies Involved:

National 4-H Council

National 4-H Council


PARTNERSHIP OPPORTUNITY

National 4-H Council

TYPE

Non-Profit Organizations

TIMING

2019

COMPANY

PARTNER(S)

DreamWorks - Spirit Riding Free

CATEGORY

Streaming

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways
Stunt
Tour

MEDIA ELEMENTS

Banner Ads
Email
Influencers/Brand Ambassadors
Micro site
Mobile
Online
Radio Spot
Social Media

TARGET

Adults
Family
Female
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Aug 3, 2022

Last Modified on:

Aug 3, 2022

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