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LIGHTYEAR <span>and</span> Eggland's Best

Partnership:

LIGHTYEAR and Eggland's Best

Description:

Eggland's Best and Walt Disney Studios Home Entertainment partnered to celebrate the in-home release of Pixar's LIGHTYEAR with stellar prizes and experiences.

Through September 24, 2022, fans could head to EBFamilySweeps.com to enter the "Eggland's Best Superior Hero Sweepstakes" daily for the chance to win weekly "superior hero" prize packs! Weekly prizes included Lightyear DVDs, Eggland's Best swag and a three-month supply of Eggland's Best eggs. One Grand Prize Winner will also win $5,000 to upgrade their at-home family movie-watching experience.

Eggland's Best created four new mouthwatering, family-friendly recipes that pair perfectly as families enjoy the film at home. All packed with superior nutrition from Eggland's Best eggs, the recipes included a Lightyear Grazing Board, Robot Egg and Cheese Roll Ups, Galactic Mac and Cheese Bites and Robot Banana Bread Muffins. Each recipe was inspired by the film and meets Disney's Nutrition Guidelines, which are derived from USDA Dietary Guidelines as a continued commitment to families' well-being.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Home Entertainment

TIMING

August, 3rd Quarter 2022

COMPANY

PARTNER(S)

Eggland's Best

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Aug 8, 2022

Last Modified on:

Aug 11, 2022

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