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Lightyear <span>and</span> USPS

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Members Involved:

Nicole S.
Nicole S. Vice President Walt Disney Studios
Angela L.
Angela L. Specialist, Marketing Partnerships Sales & Synergy Walt Disney Studios

Partnership:

Lightyear and USPS

Description:

The United States Postal Service released commemorative stamps featuring the iconic image of Buzz Lightyear. A dedication ceremony for the stamps was held at the El Capitan Theatre in Los Angeles, CA on August 3rd and the stamps were issued on the same day LIGHTYEAR was available to stream on Disney+. 

Four different stamp designs celebrated the hero who inspired the over-confident action figure from the Toy Story films. The stamps featured Buzz as depicted in Disney and Pixar's 2022 film LIGHTYEAR. 

Go Beyond is a pane of 20 stamps arranged in four horizontal rows of five stamps featuring the image of Buzz Lightyear. The selvage featured the full-body image of Buzz Lightyear against a graphic background and the slogan "From Infinity to Forever," with the word "Lightyear" enhanced by a spaceship streaking through the letters. Each row featured the same designs in differing orders. On each row, the first design repeats as the last stamp. All of the designs featured modern, angular, geometric backgrounds in various greens and grayish blue-greens, accentuating the familiar colors of Buzz's spacesuit along with the phrase "GO BEYOND."

The images included, in order, on the first row: a right-facing, close-up profile of Buzz in his transparent bubble helmet; a full-body profile detailing Buzz's gleaming white and green spacesuit, with the bubble slightly extending beyond the frame's top edge; Buzz sprinting with helmet retracted, in a three-quarter rightward view, the action accentuated by a foot and elbow breaking through the design border; and lastly, a head-and-torso image of the space hero resolutely facing adventures ahead. Greg Breeding was the art director using illustrations from Pixar Animation Studios.

News of the stamps was being shared with the hashtag #GoBeyondStamps.

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Members Involved:

Nicole S.
Nicole S. Vice President Walt Disney Studios
Angela L.
Angela L. Specialist, Marketing Partnerships Sales & Synergy Walt Disney Studios

PARTNERSHIP OPPORTUNITY

Lightyear

TYPE

Streaming

TIMING

August, 3rd Quarter 2022

PARTNER(S)

USPS

CATEGORY

Logistics

PROMOTIONAL ELEMENTS

Collectible
Event/Activation/Experiential
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Male

Created On:

Aug 9, 2022

Last Modified on:

Aug 10, 2022

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