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Marketing Partnerships Marketing Partnerships
RICK AND MORTY <span>and</span> Ferrara Candy Company

Partnership:

RICK AND MORTY and Ferrara Candy Company

Description:

Rick and Morty partnered with Ferrara Candy Company, alongside Warner Bros. Consumer Products, to introduce an exclusive collector pack series of Sour Brite Crawlers inspired by Adult Swim's hit animated series.

The collaboration offered the signature dual-colored sour gummi worms Trolli, with limited-edition packaging that featured the Rick and Morty characters. The interstellar pack series was available exclusively on Amazon for a limited time beginning August 15, 2022 ahead of the global premiere of Rick and Morty season six starting on September 4, 2022.

The Rick and Morty Trolli Sour Brite Crawlers came in three delicious flavors including Original Mix, Very Berry and Fruit Punch. Fans could snag an original sticker sheet featuring their favorite eccentric Rick and Morty characters and Trolli sour gummi worms by purchasing an 8-count variety pack.

PARTNERSHIP OPPORTUNITY

RICK AND MORTY

TYPE

Television

TIMING

August, 3rd Quarter 2022

COMPANY

PARTNER(S)

Ferrara Candy Company

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Aug 15, 2022

Last Modified on:

Aug 17, 2022

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