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Partnership:

Lucasfilm and Porsche

Description:

Porsche and Lucasfilm partnered together to build The Star Wars Tri-Wing Spaceship.

Porsche designed a Taycan- and 911-based spaceship for the world of Star Wars.This spaceship dubbed the Tri-Wing S-91x Pegasus Starfighter already made its TV debut in the Obi-Wan Kenobi series. Interestingly, since Porsche worked with Lucasfilm for this new spaceship, the Tri-Wing has traces of the carmaker’s creations on it.

Seven designers from Porsche and Lucasfilm worked in their respective studios to come up with the concept for the new fantasy starship as part of the promotion of a new Star Wars film. The designers only had two months to complete the project, but it was enough time for them to come up with a final design. Designers of the Tri-Wing took design cues from Star Wars spaceships such as the X-wing starfighter, a BTL Y-wing starfighter, and a U-wing, as well as Porsche sports cars. Thus, Tri-Wing features several Porsche design elements, including a sloping roofline, strong bonnet topography, best width-to-height ratio, unique Porsche form, low nose with air intakes, as well as a strong emphasis on the shoulder and tapering greenhouse.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Lucasfilm

TYPE

Theatrical

TIMING

July, 3rd Quarter 2022

COMPANY

PARTNER(S)

Porsche

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Aug 15, 2022

Last Modified on:

Aug 17, 2022

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