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Partnership:

Disney and Pixar Animation Studios and Porsche

Description:

Porsche and Pixar Animation Studios partnered to reveal a special Porsche inspired by one of the most beloved 911 models of all – Sally Carrera, from Disney and Pixar’s Cars. Named the “911 Sally Special,” the car is like Sally Carrera herself, unique. Only one 911 Sally Special will ever be made – and its creation marks the first time Pixar has collaborated on such a project.

This one-off street legal 911, the Sally Special, was auctioned for charity, to help people who urgently need support, quite in keeping with the spirit of the film character. The auction proceeds will go to support young girls through Girls Inc. as as well as USA for UNHCR, the UN Refugee Agency.

Porsche designer Daniela Milošević led the team working with Pixar to develop not only the unique paint color but also almost every surface inside the car. All of which was either re-trimmed or changed in some way.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Disney and Pixar Animation Studios

TYPE

Theatrical

TIMING

August, 3rd Quarter 2022

COMPANY

PARTNER(S)

Porsche

CATEGORY

Automotive

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media
Transportation
TV Spot

TARGET

Adults
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Aug 23, 2022

Last Modified on:

Aug 30, 2022

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