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HyperX announced a partnership with DJ and record producer Zedd, welcoming him as a global brand ambassador.
The collaboration saw Zedd promote original products from HyperX, including limited-edition headsets, and custom gaming gear. On top of that, Zedd worked with HyperX to deliver exclusive content produced for fans of both music and gaming. On the other side, HyperX took on the role of Zedd’s official supplier of gaming audio and microphone equipment.
HyperX
Gaming & Esports
August, 3rd Quarter 2022
Zedd
Music
In-Store/Retail
On Pack
Influencers/Brand Ambassadors
Mobile
Online
Social Media
Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens
Tweens
Aug 26, 2022
Aug 30, 2022
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