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HyperX <span>and</span> Zedd

Partnership:

HyperX and Zedd

Description:

HyperX announced a partnership with DJ and record producer Zedd, welcoming him as a global brand ambassador.

The collaboration saw Zedd promote original products from HyperX, including limited-edition headsets, and custom gaming gear. On top of that, Zedd worked with HyperX to deliver exclusive content produced for fans of both music and gaming. On the other side, HyperX took on the role of Zedd’s official supplier of gaming audio and microphone equipment.


Companies Involved:

HyperX

HyperX


PARTNERSHIP OPPORTUNITY

HyperX

TYPE

Gaming & Esports

TIMING

August, 3rd Quarter 2022

COMPANY

PARTNER(S)

Zedd

CATEGORY

Music

PROMOTIONAL ELEMENTS

In-Store/Retail
On Pack

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Mobile
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 26, 2022

Last Modified on:

Aug 30, 2022

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