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Marketing Partnerships Marketing Partnerships
AppleTV+'s TED LASSO <span>and</span> Fisher-Price

Companies Involved:

Mattel

Mattel

Partnership:

AppleTV+'s TED LASSO and Fisher-Price

Description:

AppleTV+ partnered with Mattel for a Little People Collector TED LASSO Special Edition Figure set with six toys. 

Fans of the heartwarming and critically acclaimed AppleTV+ series TED LASSO will love bringing home their favorite friends with this special edition Little People Collector™ figure set from Fisher-Price®. This must-have gift set features 6 Little People® figures styled like characters from the show, including AFC Richmond Head Coach Ted Lasso, team owner Rebecca Welton, marketing manager Keeley Jones, Coach Beard, AFC Richmond legend Roy Kent, and always optimistic midfielder, Sam Obisanya. Featuring a display-worthy package, this set is a great gift for any fan.

  • Fans of the hit series Ted Lasso will love displaying this special edition Little People Collector™ figure set
  • 6 characters from the show! Celebrate the Ted Lasso way with Ted Lasso, Rebecca Welton, Keeley Jones, Coach Beard, Roy Kent, and Sam Obisanya
  • Each figure stands over 2.5 inches tall
  • Bring home the AFC Richmond locker room with a display-worthy, giftable package
  • Great gift for fans of the Emmy Award-winning series ages 1-101 years

Companies Involved:

Mattel

Mattel

PARTNERSHIP OPPORTUNITY

Fisher-Price

TYPE

Streaming

TIMING

August, 3rd Quarter 2022

COMPANY

Mattel

PARTNER(S)

Fisher-Price

CATEGORY

Toys

PROMOTIONAL ELEMENTS

Collectible
In-Store/Retail
Licensed Product
On Pack
Product Bundle

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Sep 2, 2022

Last Modified on:

Sep 12, 2022

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