.

Partnership:

DreamWorks GABBY'S DOLLHOUSE and UNICEF

Description:

DreamWorks and UNICEF launched “Gabby's Kid Power Challenge,” a program that empowers kids to positively impact children in need around the world.

Kids could learn valuable social-emotional lessons while contributing to making lasting changes by watching Gabby's Kid Power Challenge videos on YouTube Kids, starting September 8, 2022 and running through World Children’s Day, November 20, 2022.

Gabby (Laila Lockhart Kraner) from Gabby's Dollhouse was featured in weekly videos on the Gabby & Friends YouTube channel,  along with the show’s kitty characters (including Pandy Paws, Cakey Cat, and DJ Catnip). Together they participated in crafts, dancing, and costume parties while highlighting issues such as the importance of teamwork, mindfulness, flexible thinking, and failure as a learning process.

When kids watch GabbysKidPowerChallenge, kitty hearts accumulated in the kitty bank. When the bank is full, families could choose to support an area of UNICEF’s work – from nutrition, education, and emergencies – that received DreamWorks’ $400,000 donation.

Families helped determine what programs DreamWorks’ contributions target. Examples included funding therapeutic food packs for severely malnourished children; providing school supplies to children who can’t afford back-to-school basics or attend underfunded schools; or giving blankets to children and families displaced by emergencies.

By participating in this challenge, children learned that they can actively help children worldwide access basic rights.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Gabby's Dollhouse

TYPE

Television

TIMING

September, 3rd Quarter 2022

COMPANY

PARTNER(S)

UNICEF

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Sep 20, 2022

Last Modified on:

Sep 26, 2022

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