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Partnership:

Mattel's Barbie and Joybird

Description:

In celebration of the 60th anniversary of the Barbie Dreamhouse, Barbie and Joybird officially launched nine limited-edition licensed furniture pieces, all of which were designed to bring Barbie’s signature, nostalgic style into your space.

They imagined some Barbie inspired interior highlights into functional, cheery pieces with an undercurrent of her iconic style running throughout. Embraced timeless gold accents, pops of gemstone colors, and curvy, modern furniture. Also with tufted bed and a gilded bookcase. All available for a limited time.

Companies Involved:

Mattel

Mattel


PARTNERSHIP OPPORTUNITY

Barbie

TYPE

Toys

TIMING

September, 3rd Quarter 2022

COMPANY

PARTNER(S)

Joybird

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Sep 26, 2022

Last Modified on:

Oct 3, 2022

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