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WILLY WONKA <span>and</span> PetSmart

Partnership:

WILLY WONKA and PetSmart

Description:

PetSmart, in partnership with Warner Bros. Consumer Products, provided dog parents and their pups a chance to find their own golden ticket with the launch of an all-new WILLY WONKA collection. Developed by Fetch for Pets, the exclusive collection was available in PetSmart stores nationwide and online.

The full Willy Wonka collection at PetSmart includes:

  • Willy Wonka and Charlie plush dolls
  • Golden Ticket plush toy'
  • Oompa Loompa and Willy Wonka costume sets
  • Oompa Loompa Rope plush toy
  • Everlasting Gobstopper toy
  • Fizzy Lifting Drink plush toy
  • Violet, Augustus and Veruca plush dolls


To celebrate the new Willy Wonka collection, PetSmart Doggie Day Camps hosted Howl-O-Ween at Wonka's, a one-day-only Wonka-themed Doggie Day Camp experience on Oct. 27, 2022. This ultimate play date immersed dogs into the playful world of Willy Wonka. For an additional $10 with any PetSmart Doggie Day Camp reservation, playdate participants received a plush golden ticket take-home toy, a dog-friendly treat bag, a photo in front of a custom Willy Wonka backdrop and doggie ice cream. 

PARTNERSHIP OPPORTUNITY

WILLY WONKA

TYPE

Classic Characters

TIMING

September, 3rd Quarter 2022

COMPANY

PARTNER(S)

PetSmart

CATEGORY

Pets

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Product Giveaways
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Sep 26, 2022

Last Modified on:

Sep 28, 2022

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