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Disney+'s HOCUS POCUS 2 <span>and</span> Lovesac

Partnership:

Disney+'s HOCUS POCUS 2 and Lovesac

Description:

Disney+ and Lovesac collaborated to see, hear, and feel HOCUS POCUS 2, courtesy of the cutting edge StealthTech Sound + Charge technology. Starting at $3,250, movie lovers could add the immersive surround sound to any Lovesac sactional. 

Overall, consumers could expect a next-level 4D experience with speakers embedded within the couch, fabric-specific tuning, and integrated wireless charging, just to name a few features. They guarantee you'll feel like you're really in Salem, Massachusetts.

Also, through October 31st, 2022 customers who bought the new sound system also got a free HOCUS POCUS 2 Footsac Blanket. Additionally, beginning September 30th, 2022 you could enter the Watch With Your Witches sweepstakes for a chance to win a Lovesac Sactional featuring StealthTech Sound + Charge.

Lovesac also sponsored the red carpet premiere of the movie.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Disney+'s HOCUS POCUS 2

TYPE

Streaming

TIMING

September, 3rd Quarter 2022

COMPANY

PARTNER(S)

Lovesac

CATEGORY

Household

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 7, 2022

Last Modified on:

Oct 13, 2022

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