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Marketing Partnerships Marketing Partnerships
Disney's ENCANTO <span>and</span> CAMP

Companies Involved:


Partnership:

Disney's ENCANTO and CAMP

Description:

Disney partnered with CAMP for an ENCANTO immersive experience: a real-life Casita, complete with secret passages, interactive magic, live music, and surprises behind every magic door.

From Antonio's rainforest to Isabela's floral wonderland and Luisa's happy place, CAMP's Disney ENCANTO experience was bursting with magical fun, with the chance to see Bruno's room, too.

They also brought the Disney ENCANTO town square to CAMP. All kinds of merchant cooked up custom-made, exclusive goods inspired by the world of Disney ENCANTO, from chain-stitched apparel to handmade flower crowns that you could only find at CAMP.

Behind CAMP's signature Magic Door was an immersive experience where families were guided by a CAMP Counselor through a narrative-driven adventure, packed with plenty of Disney and CAMP magic. Guests could climb, slide, bounce, and dance their way through a unique themed environment. 

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Encanto

TYPE

Theatrical

TIMING

October, 2022

PARTNER(S)

CAMP

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Created On:

Oct 17, 2022

Last Modified on:

Oct 18, 2022

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