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Marketing Partnerships Marketing Partnerships
Nickelodeon <span>and</span> Republic Records

Partnership:

Nickelodeon and Republic Records

Description:

Nickelodeon and Republic Records: Kids & Family partnered for musical endeavors, starting with a first album release for the Blue’s Clues & You! movie. 

Republic Records, owned by Universal Music Group, launched its Kids & Family division Aug. 19, 2022. That division announced a new partnership to develop and distribute music with Nickelodeon.

Blue’s Big City Adventure was the first album release of the partnership, with single “On Our Way”. The album featured songs found in the Nickelodeon and Paramount+ movie Blues Big City Adventure. The central plot of the film featured Blue and Josh heading to New York City to audition for a musical. They get a little help from previous Blue’s Clues cast along the way, as both Steve and Joe make appearances, bringing everyone together in the Big Apple. The movie streamed exclusively on Paramount+ starting Nov. 18, 2022.

PARTNERSHIP OPPORTUNITY

Blue's Clues & You

TYPE

Television

TIMING

November, 2022

COMPANY

PARTNER(S)

Republic Records

CATEGORY

Music

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Oct 18, 2022

Last Modified on:

Oct 19, 2022

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