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Partnership:

Disney+'s HOCUS POCUS 2 and Swiffer

Description:

Disney+ and Swiffer partnered to promote the release of HOCUS POCUS 2 with a new TV spot featuring the Sanderson Sisters.

The Swiffer WetJet was placed in the film as Sarah Jessica Parker's character's new broom and Swiffer also sponsored the red carpet premiere.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Disney+'s HOCUS POCUS 2

TYPE

Streaming

TIMING

October, 4th Quarter 2022

COMPANY

PARTNER(S)

Swiffer

CATEGORY

Household

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media
Sponsorship
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 18, 2022

Last Modified on:

Oct 18, 2022

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