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Nickelodeon <span>and</span> Play-Doh

Partnership:

Nickelodeon and Play-Doh

Description:

Hasbro and Paramount Consumer Products are launching a new Play-Doh x Nickelodeon Slime line in 2023. The new range of products are geared toward both kids and kidults alike as Hasbro aims to give consumers “the slime of their life.”

The Play-Doh x Nickelodeon Slime collection includes Scented Foodie Slime, Waterfall Slime, a Super Stretchy Slime Tub, a Gooey Slime Tub, and a Rainbow Mixing Kit.

Hasbro is launching at retail beginning Jan. 1, 2023.

PARTNERSHIP OPPORTUNITY

Nickelodeon

TYPE

Television

TIMING

October, 4th Quarter 2022

COMPANY

PARTNER(S)

Play-Doh

CATEGORY

Toys

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Oct 19, 2022

Last Modified on:

Oct 25, 2022

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