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Macy's Thanksgiving Day Parade <span>and</span> Wonder Bread

Companies Involved:

Macy's Branded Entertainment Group

Macy's Branded Entertainment Group
Feeding America

Feeding America

Members Involved:

Jordan D.
Jordan D. Vice President, Partnership Marketing & Media Macy's Branded Entertainment Group

Partnership:

Macy's Thanksgiving Day Parade and Wonder Bread

Description:

Wonder Bread collaborated with the 96th Macy's Thanksgiving Day Parade to debut "The Wondership," a whimsical, one-of-a-kind airship float, which appears to be traveling high above fluffy clouds that mimic the brand's iconic bread. 

In honor of this momentous partnership, Wonder Bread also teamed up with Feeding America to donate 10,000 loaves of its Classic White Bread to City Harvest, New York's first and largest food rescue organization, this holiday season. 

The float's design will pay homage to the hot air balloon race that originally inspired Wonder's iconic branding, reigniting the feelings of "wonder" that founder Elmer Cline experienced more than a century ago. "The Wondership," will be propelled by the famed red, yellow, and blue balloons and powered by confetti to inspire all to keep looking up.

Additionally, Wonder Bread launched a social media sweepstakes on Facebook, Instagram and Twitter, encouraging fans to join the fun by entering to win a trip to New York City and attend the 2022 Parade. The sweepstakes is live until Oct. 31, 2022.

The Macy's Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock, on Thursday, Nov. 24, 2022, from 9 a.m. to 12 p.m.; in all time zones. To learn more about the partnership, sweepstakes and to find festive Wonder Bread recipes to enjoy this holiday season, please visit www.wonderbread.com/macys-parade.

Companies Involved:

Macy's Branded Entertainment Group

Macy's Branded Entertainment Group

 Feeding America

Feeding America

Members Involved:

Jordan D.
Jordan D. Vice President, Partnership Marketing & Media Macy's Branded Entertainment Group

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Live Entertainment

TIMING

November, 2022

COMPANY

Feeding America

PARTNER(S)

Wonder Bread

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Event/Activation/Experiential

MEDIA ELEMENTS

Livestream/Virtual Event
Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Oct 25, 2022

Last Modified on:

Nov 7, 2022

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