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Illumination's Minion <span>and</span> Macy's Thanksgiving Day Parade

Companies Involved:

Macy's Branded Entertainment Group

Macy's Branded Entertainment Group

Members Involved:

Jordan D.
Jordan D. Vice President, Partnership Marketing & Media Macy's Branded Entertainment Group

Partnership:

Illumination's Minion and Macy's Thanksgiving Day Parade

Description:

Macy's Thanksgiving Day Parade partnered with Illumination's Minion Stuart to be featured as one of the floats in the parade.

On Thanksgiving Day, November 24, 2022, Illumination's Minion Stuart appeared in his inaugural flight as a famed giant character balloon in the 96th Macy's Thanksgiving Day Parade. As one of the stars of Illumination's blockbuster Despicable Me franchise and the summer of 2022's record-breaking comedy MINIONS: THE RISE OF GRU, Minion Stuart injected a little joyful mayhem into the holiday revelry when he seemingly mistook a marcher in a banana costume for an actual banana and attempt to grab a mid-Parade treat.

In his first Parade flight, Stuart flew directly above a battalion of marchers dressed as bananas. Bananas, as everyone knows, are every Minion's favorite food, and Stuart, the one-eyed rebel of the group, won't be able to resist temptation for long. While millions of Americans gather to watch the celebration unfold, all eyes were on the Stuart balloon, measuring 40-feet long, 28-feet wide and 37-feet tall, as he launches his first flight in front of Macy's famed flagship store at Herald Square.

The Macy's Thanksgiving Day Parade aired nationwide in the U.S. on NBC and stream on Peacock, on Thursday, November 24, 2022, from 9 a.m.- noon; in all time zones.

Companies Involved:

Macy's Branded Entertainment Group

Macy's Branded Entertainment Group

Members Involved:

Jordan D.
Jordan D. Vice President, Partnership Marketing & Media Macy's Branded Entertainment Group

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Classic Characters

TIMING

October, 4th Quarter 2022

COMPANY

Macy's Branded Entertainment Group

PARTNER(S)

Macy's Thanksgiving Day Parade

CATEGORY

Attractions

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 31, 2022

Last Modified on:

Nov 28, 2022

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