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GLAAD <span>and</span> Kellogg's

Partnership:

GLAAD and Kellogg's

Description:

GLAAD partnered with Kellogg's for a limited-edition Rise & Kind cereal box for #SpiritDay on October 20, 2022.

1,000 boxes of this collector’s edition were available to purchase on Kellogg's Instagram shop for just $9.99 a box. This exclusive cereal directly supported GLAAD with a $100K donation to continue accelerating their anti-bullying efforts.

LGBTQ youth are being disproportionately bullied, which correlates with unhealthy dietary habits and increased depression. As a result, many are skipping crucial meals, especially breakfast. The partnership wanted to ensure that LGBTQ youth always feels welcomed, accepted and supported at the breakfast table.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

GLAAD

TYPE

Non-Profit Organizations

TIMING

October, 2022

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Micro site
Online
Social Media
Sponsorship

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Oct 31, 2022

Last Modified on:

Nov 7, 2022

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