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Marketing Partnerships Marketing Partnerships
Eggo <span>and</span> MorningStar Farms

Companies Involved:


Partnership:

Eggo and MorningStar Farms

Description:

Kellogg's Eggo and MorningStar Farms come together for "Incogmeato" line featuring a plant-based Hot & Spicy Crispy Chik’n Filet and Chik’n & Eggo Liège style waffle sandwich.
Expanding on its offerings and delivering new options for flexitarians, Eggo got together with frozen food brand MorningStar Farms on two new plant-based products. Part of MorningStar Farms’ “Incogmeato” line, the release featured Eggo’s first-ever vegan waffle.

The Eggo x MorningStar Farms release came in the form of the new Plant-Based Hot & Spicy Crispy Chik’n Filet and Chik’n & Eggo Liège Style Waffle Sandwich. Aside from delivering a delicious way to enjoy meat alternatives, the Chik’n & Eggo Liège Style Waffle Sandwich boasts 21 grams of protein per serving.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Eggo

TYPE

CPG

TIMING

4th Quarter 2022

COMPANY

PARTNER(S)

MorningStar Farms

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 8, 2022

Last Modified on:

Nov 9, 2022

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