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Macy's Thanksgiving Day Parade <span>and</span> BBC Studios' Bluey

Partnership:

Macy's Thanksgiving Day Parade and BBC Studios' Bluey

Description:

BBC Studios and Macy's, announced that Bluey, the star of the hit series Bluey soared above the streets of New York City as a new giant character balloon in the 96th Macy's Thanksgiving Day Parade.

The Bluey balloon made its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, November 24, in the world-famous Parade.

The Bluey balloon was created by Macy's Parade Studio's team of artists and measures 51-feet long, 37-feet wide and 52-feet tall. Approximately 50 gallons of blue paint was hand painted by the team to bring Bluey to larger-than-life form.

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Attractions

TIMING

November, 2022

COMPANY

PARTNER(S)

BBC Studios' Bluey

CATEGORY

Television

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Nov 11, 2022

Last Modified on:

Nov 17, 2022

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