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Pop-Tarts <span>and</span> Tajin

Companies Involved:

Kellogg Company

Kellogg Company

Partnership:

Pop-Tarts and Tajin

Description:

Kellogg's Pop-Tarts partnered with Tajín, for a 'Crazy Bueno' limited-edition, flavor-intensifying package that featured Tajín's iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler.

This kit was a choose-your-own-culinary-adventure of flavors and there were no rules. For inspiration fans could reference the flavor descriptions and pairing ideas provided in the kit to spice up every bite. Think Lemon Crème Pie Pop-Tarts sprinkled with the mild chili and lime flavor of Clásico Seasoning or drizzle the Fruity Chamoy Hot Sauce on their own personal favorite – maybe Frosted Chocolate Fudge – for a sweet and spicy treat.

The limited-edition Pop-Tarts X Tajín kit was available for purchase exclusively through the Pop-Tarts Instagram store (@poptartsus) and kelloggstore.com/pop-tarts-tajin, with limited quantities dropping Tuesday, October 25 through Thursday, October 27 at noon ET for $10.00 while supplies lasted. 

Companies Involved:

Kellogg Company

Kellogg Company

PARTNERSHIP OPPORTUNITY

Pop-Tarts

TYPE

CPG

TIMING

October, 2022

COMPANY

Kellogg Company

PARTNER(S)

Tajin

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Licensed Product
On Pack
Product Bundle

MEDIA ELEMENTS

Micro site
Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 16, 2022

Last Modified on:

Nov 16, 2022

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