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Peanuts <span>and</span> Wet n Wild

Companies Involved:

Peanuts Worldwide

Peanuts Worldwide

Members Involved:

Scott S.
Scott S. VP, Licensing (Hardlines & Partnerships) Peanuts Worldwide

Partnership:

Peanuts and Wet n Wild

Description:

Peanuts Worldwide partnered with Wet n Wild for a Charlie Brown themed makeup collection with more than 20 festive items.

Featuring products for the eyes, lips, and face, plus bonus beauty accessories, the limited-edition line had everything a consumer needed to complete a full holiday glam.

There was a 15-pan eyeshadow palette filled with ultrapigmented matte, shimmer, glitter, and satin shades; three shades of multipurpose sticks; two creamy lipsticks; a four-piece makeup-brush set; nail polish; and even a festive makeup pouch.

The packaging of the Peanuts x Wet n Wild Collection was decked out with drawings of the beloved friends, including Snoopy, Charlie Brown, Lucy and Linus van Pelt, Peppermint Patty, Pig-Pen, and Franklin, set to a winter wonderland. Snoopy's red dog house and Schroeder's piano make an appearance on the boxes. 

Companies Involved:

Peanuts Worldwide

Peanuts Worldwide

Members Involved:

Scott S.
Scott S. VP, Licensing (Hardlines & Partnerships) Peanuts Worldwide

PARTNERSHIP OPPORTUNITY

Peanuts

TYPE

Classic Characters

TIMING

November, 2022

COMPANY

Peanuts Worldwide

PARTNER(S)

Wet n Wild

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 17, 2022

Last Modified on:

Nov 29, 2022

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