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Partnership:

Macy’s Thanksgiving Day Parade and Green Giant and Tariq the "Corn Kid"

Description:

Green Giant announced a partnership with 7-year-old corn enthusiast and internet sensation, Tariq the "Corn Kid." Together with Corn Kid, the Green Giant brand have elevated corn from a simple side dish to the star of the Thanksgiving table this year.

The week-long partnership saw Corn Kid joining Green Giant at pivotal Thanksgiving moments: creating delicious corn-filled Green Giant side dishes, donating canned Green Giant veggies at the local food bank, and at the Macy's Thanksgiving Day Parade.

To help make meal prep on Thanksgiving a little more fun, Corn Kid teamed up with the Green Giant team to create a limited-edition apron that featured bold corn print with an inspiring audible message from the Corn Kid wishing everyone a happy Thanksgiving! Beginning November 16, 2022 through November 21, 2022 consumers could enter to win an exclusive Thanksgiving apron from the Green Giant brand by visiting greengiant.com/sweepstakes.

Two new recipes, Corn Kid's Corniest Mac 'n' Cheese and Corn Kid's Corn Casserole, developed in partnership with the Green Giant team were also released to help infuse extra corn into traditional side dishes this Thanksgiving.

On Monday, November 21st, 2022 Corn Kid joined the Jolly Green Giant himself to provide a large-scale canned veggie donation at City Harvest, New York's first and largest food rescue organization, in his hometown of Brooklyn, NY. The donation of 90,000 cans of Green Giant veggies, including 50,000 cans of corn, was enough for more than 270,000 of Corn Kid's fellow New Yorkers to enjoy a serving of veggies this holiday season.

This fun partnership was culminated on Thanksgiving Day, when Corn Kid appeared as a special guest on the Green Giant Harvest in the Valley float in the Macy's Thanksgiving Day Parade, to remind families across America to enjoy corn this Thanksgiving, and every day!

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Live Entertainment

TIMING

November, 4th Quarter 2022

PARTNER(S)

Green Giant and Tariq the "Corn Kid"

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Influencers/Brand Ambassadors
Mobile
Online
Social Media
Sponsorship
TV Spot

TARGET

Adults
Family
Female
Male

Created On:

Nov 22, 2022

Last Modified on:

Nov 29, 2022

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