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KUNG FU PANDA: THE DRAGON KINGHT <span>and</span> Veg Power

Partnership:

KUNG FU PANDA: THE DRAGON KINGHT and Veg Power

Description:

Not for profit industry alliance Veg Power partnered with Dreamworks and Netfilx’s new series KUNG FU PANDA: THE DRAGON KNIGHT to support families in providing healthy, simple and affordable lunchboxes for children.

This Kung Fu Panda collaboration was launched as part of Veg Power’s new ‘Simply Veg’ campaign, designed to support parents and carers to get more veg into their families during these challenging economic times.

The partnership published a Kung Fu Panda themed lunchbox guide, ‘Behold the Lunch of Legends – The Pathway to a Better Packed Lunch’ and a weekly planner featuring favorite characters Po and Wandering Blade.

The resource contain top tips and ideas around the “five sacred steps of a hero’s lunch” and offer the chance to win a home entertainment bundle to celebrate the new KUNG FU PANDA: THE DRAGON KNIGHT series on Netflix.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA: THE DRAGON KINGHT

TYPE

Streaming

TIMING

November, 2022

COMPANY

PARTNER(S)

Veg Power

PROMOTIONAL ELEMENTS

Contest/Sweepstakes
Premiums/Giveaways

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults 25-34
Adults 35-44
Adults 45-54
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Nov 30, 2022

Last Modified on:

Nov 30, 2022

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