.
Macy’s Thanksgiving Day Parade <span>and</span> New York Life

Partnership:

Macy’s Thanksgiving Day Parade and New York Life

Description:

The New York Life “Toy House of Marvelous Milestones” float was featured in the Macy’s Thanksgiving Day Parade taking place on November 24th, 2022.

Spotlighting not only the fun-filled spirit of a toy house, but also the power of a legacy passed down from generation to generation, the “Toy House of Marvelous Milestones” told the timeless story of bringing people together, working hand-in-hand to build better futures for loved ones, and having a positive impact on communities. The float featured costumed actors dressed as “paper dolls” representing key life moments — birth, graduation, marriage, and retirement — as a powerful display that life is best lived when shared with loved ones.

The address marker above the toy house’s front door read “51,” a nod to the address of New York Life’s Home Office, a National Historic Landmark located at 51 Madison Avenue. The building’s gold pyramidal dome has been a beacon in the New York City skyline for almost 100 years. 

PARTNERSHIP OPPORTUNITY

Macy's Thanksgiving Day Parade

TYPE

Live Entertainment

TIMING

November, 4th Quarter 2022

COMPANY

PARTNER(S)

New York Life

CATEGORY

Financial & Insurance

PROMOTIONAL ELEMENTS

Event/Activation/Experiential

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Dec 1, 2022

Last Modified on:

Dec 1, 2022

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.