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Kellogg's Tony the Tiger <span>and</span> Puma

Partnership:

Kellogg's Tony the Tiger and Puma

Description:

New Puma collection celebrated 70 years of Tony the Tiger, an official collaboration with Kellogg's.

Tony was the muse for fresh executions of the Puma Suede and Roma. The Suede was predominantly styled in orange and had an all-over tiger stripe print, while the Roma is more of a reference to the famous blue cereal box with tiger-striped branding.

Both pairs were highlighted by co-branded elements and special insoles. Matching hoodies and t-shirts were also included in the lineup.


The “Tony the Tiger” Suede ($80) and Roma ($75) were released on puma.com Thursday, Dec. 1, 2022.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's Tony the Tiger

TYPE

CPG

TIMING

December, 2022

COMPANY

PARTNER(S)

Puma

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Dec 6, 2022

Last Modified on:

Dec 8, 2022

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