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Marketing Partnerships Marketing Partnerships
EMILY IN PARIS <span>and</span> McDonald's

Partnership:

EMILY IN PARIS and McDonald's

Description:

EMILY IN PARIS and McDonald's Paris partnered to release the McBaguette.

The French-inspired sandwich can be purchased as a beef McBaguette or a Chicken McBaguette and is filled with lettuce, cheese, and mustard sauce. The McBaguette is also baked in a stone oven to ensure a crisp crust. Only available in France.

To coincide with the release of Emily in Paris Season 3, McDonald's in France launched a competition for fans to win a Baguette "It Bag" from the show. The fast-food chain also launched an Emily in Paris menu, which included the McBaguette and brownie & cranberry macaroons.

The McBaguette and macaroons could be purchased as part of a meal deal which included fries and a medium drink.

PARTNERSHIP OPPORTUNITY

Emily in Paris

TYPE

Streaming

TIMING

December, 4th Quarter 2022

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
In-Store/Retail

MEDIA ELEMENTS

Mobile
Online
Product Placement
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jan 4, 2023

Last Modified on:

Jan 5, 2023

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