.

Partnership:

EMILY IN PARIS and VAHDAM India

Description:

EMILY IN PARIS and VAHDAM India partnered to release a limited edition tea and gave away a trip to Paris.

All consumers needed to do was use the 'Trip to Paris' filter on Instagram, dress their best for Paris, sip their favorite tea, and sip their favorite tea. Once they posted to Instagram with #ParisInACupofTea and tagged and followed @vahdaminidia on Instagram, they would be entered to win round-trip trip tickets for two to Paris.

The four limited edition tea flavors were La Vie En Rose, Ingenue Violet, Voila! Vanilla, and Le French Earl Grey.

PARTNERSHIP OPPORTUNITY

Emily in Paris

TYPE

Streaming

TIMING

January, 1st Quarter 2023

COMPANY

PARTNER(S)

VAHDAM India

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jan 4, 2023

Last Modified on:

Jan 6, 2023

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