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Marketing Partnerships Marketing Partnerships
Paramount+ <span>and</span> Delta

Partnership:

Paramount+ and Delta

Description:

Delta SkyMiles members — the airline company’s loyalty program that is free to join — were able to use Paramount+ as part of their in-flight entertainment beginning spring 2023. 

SkyMiles members had access to free, high-speed internet and the premium tier of Paramount+, which is largely ad-free aside from live programming like sports and news, for flights originating from a U.S. location. Once connected to the in-flight WiFi, passengers were able to create a Paramount+ account and watch the entire library for free. After landing, members were given a free trial to Paramount+’s premium tier.

To facilitate the increase in entertainment, the airline began rolling out high-speed satellite internet, powered by Viasat, to more than 700 of its aircrafts on Feb. 1 and upgraded its seatback screens to smart devices.

The pact between Paramount and Delta is an upgrade from the typical partnership between a streamer and airline, where only a select number of film and TV titles are usually made available to watch on a flight at any given time, usually due to windowing rights issues or a plane’s limited server storage capacity for content.

PARTNERSHIP OPPORTUNITY

Paramount+

TYPE

Streaming

TIMING

2nd Quarter 2023

COMPANY

PARTNER(S)

Delta

CATEGORY

Travel

PROMOTIONAL ELEMENTS

Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Jan 11, 2023

Last Modified on:

Jan 11, 2023

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