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TED LASSO <span>and</span> Jeni's Splendid Ice Creams

Partnership:

TED LASSO and Jeni's Splendid Ice Creams

Description:

TED LASSO collaborated with Jeni's Ice Cream to create "Biscuits with the Boss," a limited-edition ice cream flavor that pays homage to the iconic cookies.

Each pint—which was designed to match Lasso's red and blue Richmond jacket—was filled with sweet cream ice cream and chunks of buttery, crumbly shortbread cookies, and were officially being sold online and in stores (retailing for $12/pint) on March 2.

Early comers to Jeni's shops on drop day got a few surprise and delight items. And, for those who wanted access to all the limited-edition collaboration merch (including Jeni's x Ted Lasso stickers and employee-only T-shirts), they could sign up for Jeni's Splendid Rewards program.

For the latest on Jeni's limited-edition collaboration with Ted Lasso, visit jenis.com/ted.

TED LASSO season three started streaming March 15 on Apple TV+.

PARTNERSHIP OPPORTUNITY

TED LASSO

TYPE

Streaming

TIMING

February, 2023

COMPANY

PARTNER(S)

Jeni's Splendid Ice Creams

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Online
Product Giveaways
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Feb 24, 2023

Last Modified on:

Feb 28, 2023

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