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Marketing Partnerships Marketing Partnerships
MINECRAFT <span>and</span> Kellogg's

Partnership:

MINECRAFT and Kellogg's

Description:

MINECRAFT and Kellogg's partnered to release a new limited edition cereal.

The limited-edition cereal featured Kellogg's Frosted Flakes and green squares of "Creeper Bit" marshmallows that evoke MINECRAFT's famously pixelated block look, so each delectable spoonful brought the dynamic world of Minecraft to life. Every box of Kellogg's Frosted Flakes MINECRAFT included a code to redeem 350 Minecoins to build on the fun at the breakfast table and take it into the Minecraft universe!

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

MINECRAFT

TYPE

Gaming & Esports

TIMING

March, 1st Quarter 2023

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail
On Pack

MEDIA ELEMENTS

In-Game/In-App Integration
Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Mar 23, 2023

Last Modified on:

Mar 28, 2023

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