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Marketing Partnerships Marketing Partnerships
Kellogg's <span>and</span> Eva Longoria & No Kid Hungry

Companies Involved:


Partnership:

Kellogg's and Eva Longoria & No Kid Hungry

Description:

Kellogg's – long dedicated to helping families flourish and thrive – joined forces with award-winning actress, director, advocate and mom Eva Longoria to help bring breakfast to kids nationwide.

Together, for a limited time, Kellogg's and Longoria offered Eva's Breakfast for All Bundle. The bundle featured a selection of Kellogg's breakfast favorites, including: Kellogg's Frosted Flakes, Kellogg's Froot Loops, Kellogg's Frosted Mini-Wheats, Pop-Tarts, Kellogg's Nutri-Grain and Eggo. Plus, each bundle came with a commemorative item signed by Longoria and enclosed in a protective display case. For every bundle purchased, Kellogg's donated $1,000 to No Kid Hungry (up to $100,000).

Parents and fans had the chance to purchase Eva's Breakfast for All Bundle on KelloggsBreakfastBundle.com for $25, including shipping, starting with a limited quantity for sale March 22. The remaining bundles were available beginning Monday, April 10 while supplies lasted.

March 22 through May 9, specially marked boxes of Breakfast for All Kellogg's breakfast items were available in grocery aisles nationwide. For every Breakfast for All item purchased and receipt uploaded, Kellogg gave customers a $5 breakfast item coupon for their family, and Kellogg's gave $5 to No Kid Hungry.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

March, 2023

COMPANY

PARTNER(S)

Eva Longoria & No Kid Hungry

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Discount/Special Offer/Promo Code
In-Store/Retail
Licensed Product
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Celebrity Appearance/Endorsement
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Apr 6, 2023

Last Modified on:

Apr 12, 2023

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